FREMANTLE - GROUP CHIEF OPERATING OFFICER
Based in the global headquarters in London Andrea has responsibility for Fremantle central group functions including strategy, M&A, legal and business affairs, as well as the company’s operations across Southern Europe (Italy, Spain, France and Portugal), Brazil, Mexico and Israel and its UK scripted label Euston Films. He is a member of Fremantle’s global operating board and its investment committee. He is also chair of Fremantle’s production companies Wildside (Italy), Miso Film (Scandinavia) and Abot Hameiri (Israel) and serves on the board of Kwai and Fontaram in France.
SKY ITALY – EVP PROGRAMMING
The role covered responsibility over all Sky Italia programming excluding sports, with a team of over 500.
This included also responsibility on the news channel SkyTg24 (the leading all news in Italy), the free to air channels TV8 and Cielo, and all Sky Italia original productions (scripted/unscripted).
Under Andrea’s leadership, Sky Italia was the first pay-TV to bring behind the pay wall iconic shows such as XFactor and Masterchef, both a major success in ratings and revenues, and commissioned internationally acclaimed scripted shows such as “Gomorrah” and “The Young Pope”.
During the last 5 years the flagship pay channel SkyUno grew its ratings +72%; the free to air channel TV8 grew in 3 years +180% (tripling advertising revenue and moving from Italy’s 14th channel to 7th on the commercial demo 15/54).
VISION DISTRIBUTION – CHAIRMAN
In 2017 Scrosati designed and created Vision Distribution, the first Italian movie distribution company that joined together a major broadcaster (Sky Italia, 60% of equity) with 5 Italian leading independent movie producers (40% of equity). During the first year of activity, Vision positioned itself as the second Italian distribution for turnover, co-produced and distributed the best performing Italian movie at the Box Office, and signed tv rights output deals – in addition to Sky – with both Mediaset and TIMVision.
SKY ITALY – EVP CORPORATE COMMS
As EVP Corporate Comms Andrea led external and internal communications, on-air promos, public and regulatory affairs.
MN – FOUNDER AND CEO
In 1997 Andrea launched its own company: MN, that established itself as one of Italy’s leading Public Relations and Communications firm specialising in the media sector. Clients ranged from top Italian movie, music and television personalities, key TV shows and events, and leading corporations, as well as international leaders such as the Dalai Lama.
NETWORK PRODUCTIONS – MARKETING DIRECTOR
As marketing director of one of the first Italian independent TV and events production company, he focused on developing new sponsorship products.
In 2018 Andrea has been nominated by the US magazine Variety as one of the “500 most influential individuals” in the global entertainment sector.